Downtown Santa Cruz is a unique and wonderful place, whatever it is that everyone loves about Downtown Santa Cruz, it’s hard to argue that the people are what make it so special. The people who live, work and play here all make up a shared experience that really does make our Downtown unique and wonderful.
One would tell you that the mix of over 100 one-of-a-kind shops with many of the big name stores you know and love, makes for one of the most exciting shopping experiences anywhere.
Of course with dozens of outstanding restaurants, each expressing its own interpretation of the best combined agricultural and fishing region in the world, one could argue that the food and wine is the main draw.
But don’t forget about the world class music scene, with more amazing sub genres than you ever knew existed. A nod must go to the wealth of local artists showcased throughout Downtown each month as part of the First Friday Art tour.